Why can't we get a public service commercial out there regarding IC? Or why doesn't Alza Corp advertise Elmiron? Chances are they would reach a lot of people who have IC and don't have a diagnosis. Look at the commercials out there now that never were before: overactive bladder, arthritis, all aimed at the baby boom generation because that's the biggest group of people. Well, that's also the majority of IC patients. What would we have to do to get some air time on our own instead of counting on Oprah or someone else to mention it.
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